A sale that starts under a post shouldn't get lost in a separate notifications tab. 3650HQ brings Instagram and Facebook comments and mentions into the same inbox as your DMs, so you can reply, hide or delete a comment, or turn commenting off on a post, without switching apps.
3650HQ gives you manual reply, hide, delete and per-post comment toggling. Every action is something you choose, not an automated rule that hides comments on its own, and there's no keyword-based auto-moderation.
Under any post that sells something, the comments fill with people asking the price, asking whether you deliver to their city, and asking if it is still available. Those are buying questions. They are just being asked in public, by people who have not opened a DM and mostly never will unless someone answers them.
The usual handling is that comments live in the notifications tab of a phone app, get checked between other things, and are answered in rough order of whatever is visible when someone looks. The ones from three days ago are gone. The genuine buyer asking a price sits at the same priority as a string of fire emojis.
The cost is invisible, which is why it persists. Nobody counts the customers who asked a price under a post, got nothing back, and bought from an account that replied.
3650HQ pulls comments and at-mentions from Instagram, Facebook Pages and TikTok into a single feed that sits alongside your DMs, built for scanning rather than scrolling.
Each row shows the post, the platform, the activity, the detected intent, its status and when it last moved. The full conversation and the reply box open in a drawer on the right, so reading one thread does not cost you your place in the list.
Needs reply, Buy intent, Mentions, or All, plus a per-platform filter. Buy intent is the default tab, because that is the one with money in it.
Search runs over post captions, comment bodies and author names, so finding the person who asked about the blue one last week is a query rather than an excavation.
Answer under the post where everyone else with the same question can see it, or take it to a private DM. On Instagram and Facebook you can also hide or unhide a comment, delete one, or turn commenting off entirely on a single post.
Webhooks do not always fire. A Sync button polls recent posts for comments that never arrived, bounded per run so a backfill cannot exhaust the platform's request budget.
Every inbound comment is classified for purchase intent as it arrives. That classification is what the default tab filters on, so the first thing you see when you open the feed is the subset of comments that look like someone trying to buy something.
It is also the trigger for an optional AI auto-reply. This is off by default and enabled per connection, separately from the AI that drafts DM replies, because it is the only thing in 3650HQ that publishes to a public surface without a human looking first. A second, independent switch adds a private DM follow-up.
The agent replying to comments cannot reach invoicing, payment accounts or shipments, on either the public reply or the DM. It can read context and write a reply; it cannot move money.
A deterministic check, not a prompt instruction, enforces that a public reply contains no URL at all. A DM may link only to your own configured site.
One public and one private reply per comment, enforced at the database level rather than by checking first and hoping. If a send's outcome is unknown, it pauses instead of retrying, because retrying is how an unknown becomes a duplicate reply under a customer's comment. Low confidence, a requested handoff or a terminal failure pauses that post until a human clears it.
Hiding and deleting are always your decision. There is no keyword-based auto-moderation and no rule that hides comments on its own, because the failure mode of automated hiding is silently suppressing a real customer and never finding out.
The AI auto-reply is the one exception to the manual default, which is why it ships off, behind its own switch, with read-only tools and a hard rule against posting links in public.
Yes. Instagram and Facebook comments and mentions appear in the same inbox as your WhatsApp, Instagram and Messenger DMs.
Open the comment in your 3650HQ inbox and hide or delete it directly, no need to open Instagram itself.
Yes, per-post: you don't have to disable commenting site-wide.
No. Every hide, delete or reply is an action you take. There's no automatic keyword-based comment moderation.
Yes. Comments and at-mentions from Instagram, Facebook Pages and TikTok arrive in the same feed.
Purchase intent is classified on every inbound comment as it arrives, and Buy intent is the feed's default tab, so the comments that look like someone trying to buy are what you see first.
Optionally, and it is off by default. AI comment auto-reply is enabled per connection, uses read-only tools that cannot reach invoicing or payments, and is blocked by a deterministic check from including any URL in a public reply.
One public and one private reply per comment, enforced by the database rather than by checking first. If a send's outcome is unknown, it pauses rather than retrying, since retrying is exactly how an unknown turns into a duplicate reply under a customer's comment.
A Sync button polls recent posts for comments that never came through. Each run is bounded so a backfill cannot exhaust the platform's request budget.